ASSESSMENT TASK Choose an organisation within a specific industry. Analyse the market structure of the chosen industry by addressing the following main characteristics:

1 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
ECO201A-Case_Study_Assessment_3_Final.Docx
Assessment Brief:
1. This assignment must be prepared and submitted individually, the work you submit must be your own.
2. You should include a reference list for any textbooks, websites or other references you use to prepare your answers. Apart from the reference list at the end of the report, use in text referencing whenever appropriate.
3. Submit the assessment file using the following naming convention:
First Name_LastName_ECO201A_Case_Analysis
Presentation Assessment Brief Program
Bachelor of Business Subject code
ECO201A Subject name
Economics Assessment title
Assessment – Case Analysis Group or individual assessment
Individual Assessment Length
Limit 1200 words Learning outcomes addressed
 Demonstrate knowledge of the basic structure of the market system
 Apply theory to explain how the market system operates in an economy
 Identify and define the basic terminology used to describe economic processes
 Examine the influence of economic concepts and variables within basic business operations
 Analyse the role of government and economic forces in determining change in the economic system
Submission deadline
11:55 pm Tuesday Week 12 Total marks
25 Weighting
25%
2 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
ECO201A-Case_Study_Assessment_3_Final.Docx
ASSESSMENT TASK
Choose an organisation within a specific industry. Analyse the market structure of the chosen industry by addressing the following main characteristics:
 Number of sellers
 Number of buyers
 Barriers to entry
 Ease or difficulty of an entry to or exit from the market
 Type of the product
 Short run vs long run profits
 Price taker vs price maker
Asking the questions below will help you in your analysis.
 How many companies are competing in the industry?
 Is the industry fragmented, or are there clear leaders and identifiable niche players?
 How are the key players positioned in the marketplace?
 How is the organisation positioned within this market?
 What are the sources of value for the key players?
 Have there been recent mergers and / or acquisitions?
 Are the key players spending heavily on advertising or other marketing communications programs?
 Who owns the key sellers?
 Who is funding the key players?
 What are the sources of competitive advantage being exploited by the major competitors?
 Who is currently buying products in this industry?
 How many buyers are there?
 What is the nature of the product/service offered within this industry?
 Where are these buyers located?
 Which product (or service) profile is most popular?
Are current buyers satisfied with the offerings available to them?
 Are there any known problems with the usage or performance of current offerings?
 What advantages are competitor companies touting to customers?
 Are there untapped markets (i.e., customers staying out of the market at this time for some discernible reason)?
 What are the relevant industry regulations, if any, that could affect the firm’s success?
 Are any of the industry players better positioned for compliance than others?
 Are regulatory changes expected in the future?
Based the analysis, comment on main advantages and disadvantages of an organisation entering the industry. What do you believe are key success factors when operating in this particular industry?
3 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
ECO201A-Case_Study_Assessment_3_Final.Docx
Case Analysis Marking Rubric 5 (High Distinction) 4 (Distinction) 3 (Credit) 2 (Pass) 0-1 (Fail) Mark Appropriate evaluation of the market structure for the specific industry
Shows superior knowledge of the market structure theory and its application to the chosen industry.
Shows adequate knowledge of the market structures and their main characteristics in relation to the chosen industry.
Shows some understanding of the market structures, correct market structure has been identified for the chosen industry.
Shows little understanding of the market structures or wrong market structure has been identified for the particular industry.
Failed to address the market structure and its application to the specific industry. Very little or no understanding of the related theory.
Clear explanation of the main characteristics
All major characteristic of the market structures have been properly explained and applied.
Majority of the market structure characteristics have been explained and applied correctly.
Some of the market structure characteristics have been explained and applied correctly.
Minority of the market structure characteristics have been explained and applied correctly.
There is little or no understanding of the major characteristics of the market structures and their application.
Appropriate advantages and disadvantages for the industry entry and the key success factors have been identified
The advantages, disadvantages and the key success factors provided show comprehensive understanding of the industry analysed and are reflecting current market situation.
.The advantages and disadvantages provided were well suited to the industry, major entry issues within the industry were correctly identified together with the key success factors.
Some advantages and disadvantages were provided. Majority are suited to the industry based on the current market situation. Some success factors were provided.
Few adequate advantages and disadvantages were provided. Limited success factors were identified.
Failed to provide adequate advantages or disadvantages of entering the industry. Limited or no success factors were provided.
Conclusions are congruent with the industry analysis
Effective conclusions were provided. Specific data or facts were referred to when necessary to support the analysis and conclusions.
Effective conclusions were partially provided.
Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.
Effective conclusions were provided in some areas.
Specific data or facts were not referred when necessary to support the analysis and conclusions.
Limited conclusions were provided.
Specific data or facts necessary to support the analysis and conclusions were not provided.
Effective conclusions were not provided.
Specific data or facts necessary to support the analysis and conclusions were not provided.
Proper organisation, professional writing, logical flow of analysis, referencing
Excellent grammar, spelling, punctuation, professional writing, and syntax. The document was properly referenced with both reference list and in text references.
Adequate grammar, spelling, punctuation, professional writing, and syntax. The document is referenced but some referencing is missing.
Grammar, spelling, punctuation, professional writing, and syntax needs improvement. The document is partially referenced, reference list or in text referencing is missing.
.Grammar, spelling, punctuation, professional writing and syntax needs significant improvement. The document is very poorly referenced.
Very badly written, incorrect grammar, inappropriate language used, no proper structure of the document, badly organised with no logical flow of the arguments. The document is missing in text referencing and/or a reference list.
Total
/25
4 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
ECO201A-Case_Study_Assessment_3_Final.Docx

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