BUSS5000/CRITICAL THINKING IN BUSINESS Semester 1 2016 Assessment 4: Major Case Analysis and Evaluation–The University of Sydney

BUSS5000/Sem1 2016 Page 1 of 2
BUSS5000/CRITICAL THINKING IN BUSINESS
Semester 1 2016
Assessment 4: Major Case Analysis and Evaluation
Due: Monday 23 May 10:00am on Blackboard via Turnitin
Weight: 20%
Length: 1700 words (including references)
Questions
Read the ‘Emerging Nokia’ case that is accessible on the link that is on the BUSS5000 Blackboard site and then respond to the following questions.
i. Using the most relevant frameworks and concepts we have covered in BUSS5000 critically evaluate and analyse the competition that Nokia faced between 1995 and 2010.
ii. Identify and critically analyse any five (5) factors that contributed to Nokia sustaining its competitive position during the 1995 and 2010 period.
iii. Identify four (4) challenges you think Nokia might face in one of the emerging markets mentioned in the case and recommend ways that Nokia can address each of these challenges so as to enhance its performance post 2010. Justify your answer.
Assessment Criteria
 Demonstrate knowledge of frameworks and business concepts covered in lectures, tutorials and unit readings. 35%
 Show evidence of critical thinking in analysing the assigned case. 30%
 Demonstrate responsible application of ethical and social awareness. 20%
 Use of accurate and effective academic writing style. (10%)
 Adherence to the BSRG. (5%)
BUSS5000/Sem1 2016 Page 2 of 2
Formatting and layout
 Assignments are to written using MS Word.  Assignments to be submitted in one of the following file formats: .doc, .docx  Assignment are not to be submitted in html files, web pages, CAD files, Visio (.vsd), PowerPoint (.ppt), PDF s (.pdf) or zip files unless these are specifically required for a particular course.  Fonts and spacing: Arial, 14 points for headings and 12 points for the body, double spaced, black and white, 2.5 margins all around. You may use colour only for graphic materials such as pictures and visual illustrations to support your assignment.  Margin: left-justified or left aligned online. Please do not use block-justified or flush left or right.  Tables and figures must all be labelled and numbered.
Suggested Structure
 Executive Summary
 Introduction and Summary of Case Study
 Analysis and Evaluation of the Competition Nokia faced between 1995 and 2010
 Identification and Critical Analysis of five (5) factors that contributed to Nokia sustaining its competitive position
 Identification of four (4) future challenges in one emerging market
 Recommendations to overcome the challenges
 Conclusion
Word Limit and References
In terms of the word limit it is expected that you will have approximately 1500 words of analysis and approximately 200 words of referencing.

发表评论

%d 博主赞过: