MHC607 and GBM914: Research Methods

MHC607 and GBM914: Research Methods

 

Unit Learning Outcomes

a. Critically reflect upon the role of research within a hotel operating internationally.
b. Analyse the various approaches to business and social research.
c. Investigate the difference between primary and secondary research.
d. Justify the use of quantitative and qualitative data collection and analysis.
e. Investigate a range of data collection methods and tools.
f. Critically analyse research enquiry designs appropriate to international hotel business research.
g. Evaluate the ways management research may be written and disseminated.

 

Assessment Type Weighting Due
1.  Literature review

(individual) 3000 word max

 

60% 25th February   at 23.59
2. Qualitative methodology

1500 word max

40% 25th March   at 23.59

 

 

Students must complete all assessments for successful completion of the subject.

 

Student Assessment

Students must attempt all assessments to qualify to pass the subject

 

Assessment Type When Assessed Weighting Learning Outcomes
Learning Portfolio

Including a literature review, analysis of research methodologies, exercises on qualitative and quantitative analysis, and a research draft proposal.

Report Style

(5,000 words)

Weeks 3-11 100% a, b, c, d, e, f, g

 

Assessment Summary

Students must complete all assessments for successful completion of the subject.

Assessment type Weighting Due Date Learning outcomes
Learning Portfolio

Including a literature review, analysis of research methodologies, exercises on qualitative and quantitative analysis, and a research draft proposal.

Report Style: Maximum 5,000 words

100% Weeks 3-11 a,b,c,d,e, f, g

 

 

 

 

 

 

Assessment – Learning Portfolio

This Learning Portfolio is in two parts:

 

Part 1:  Literature Review (Maximum 3,500 words)

Part 2: Research Methods (Maximum 1, 500 words)

Part 1: Literature Review Report

For this assignment, you are to produce a 3,500 word Literature Review that discusses (summarise, synthesize and critique) a relevant topic area to your industry (guidelines are below for MHC and GBM students).

This literature review will assist you to choose and focus your research topic in preparation for the completion of an independent research unit in either MHC611 or GBM914 and/or GBM909. Each of these units have their own learning outcomes, assessment guidelines and expectations however the intent is to begin preparations for the proposal in this unit that can lead to the development of a successful research project in the following units.

This literature review assists in the development of a research framework for understanding and interpreting the research issue you are investigating. You will undertake a review of literature of published academic research (minimum 8 references) and offer an explanation of the ideas and concepts you will use in your study. Given the focus of this course on Research Methods a substantial amount of marks are attributed to evaluation of the methods used in the articles or texts you are reviewing. This will be discussed in tutorial and is reflected in the marking rubric below.

You must demonstrate familiarity with a body of knowledge, show that you understand prior research and the methods used, and synthesize the literature reviewed concisely, coherently and clearly. Additionally, you must offer critique and/or insight to the materials you have reviewed. This assignment provides an opportunity for you to explore and focus on a topic relevant to your service industry and which can be viable for future research.

Essential text and materials:

Sekaram, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd

 

Additional reading:

Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: strategies for qualitative research. New Brunswick, N.J.: Transaction Publishers.

Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Newbury, CA: SAGE Publications.

Patton, M. Q. (2002). Qualitative Research and Evaluation Methods (Vol. 3). Thousand Oaks, C.A.: Sage Publications.

Spradley, J. P. (2003). Qualitative Approaches to Criminal Justice: Perspectives from the Field. Thousand Oaks, C.A.: Sage Publications.

 

Literature Review Assignment Structure:

 

  • Introduction
    • Identification of a problem
  • Literature review
    • Sub topic areas if required
  • Conclusions

References

Appendix

 

Submission Guidelines:

 

  1. Typed and formatted following the Assessment Structure Style Guide in Word document and uploaded to Turnitin by 25th February by 23.59.
  2. To be submitted in electronic form as a word-processed file to http://www.turnitin.com
  3. Students must refer, in text, to a minimum of 8 academic and professional articles, plus others as required, in order to show competency in the assessment.
  4. All referencing must be in accordance with APA 6th Edition Referencing and Academic Writing Guide on Sharepoint.
  5. Torrens University Assignment cover sheet to be attached with your paper.
  6. Complete and attach a plagiarism form.
  7. See marking rubric at the end of this document and remember you do not need to attach this rubric to your submissions.

Part 2: Research Methods (Qualitative Analyses)

 

Some general commentary on this assessment as discussed. J

Essential text and materials:

Dear David,

Please list some essential text for students’ reference in completing this assignment here.

Research Method Assignment Structure:

  • Introduction
  • Research Methods
    • Methodology
    • Population, Sampling technique, Population sample (characteristics)
    • Data Collection
    • Analysis
    • Ethical considerations
    • Limitations

References

Appendix

  1. Research instrument

Submission Guidelines:

 

  1. Typed and formatted following the Assessment Structure Style Guide in Word Document and uploaded to http://www.turnitin.com by 25th March at 23.59
  2. Students must refer, in text, to a minimum of 8 academic and professional articles, plus others as required, in order to show competency in the assessment.
  3. All referencing must be in accordance with APA 6th Edition Referencing and Academic Writing Guide on Sharepoint.
  4. Torrens University Assignment cover sheet to be attached with your paper.
  5. See marking rubric at the end of this document and remember you do not need to attach this rubric to your submissions.

 

 Weekly learning

Week Topic Learning Objectives Resources and Readings
 

1

Introduction to Business research

 

 

1.     Describe business research

2.     Evaluate the different types of research

3.     Role of the researcher in business research

-Sekaran Chapter 1 & 2

 

Business case analysis

 

2

 

Problem identification and statement of research purpose 1.       Explain the application of Scientific research

2.       Determine a research problem and problem statement

Sekaran Chapter 3 & 4

 

Literature review preparation and structure

 

3

Literature review and research 1.     Analyse the purpose of a literature review

2.     Data sources for the literature review

Sekaran Chapter 4

 

Literature review structure and preparation

 

 

4

Interpret and define the purpose of variables 1.     Construct a theoretical framework

2.     Detail independent variable and dependent variable

Sekaran Chapter 5

 

Identification of specific theories and relationships

 

5

Measurement of variables 1.     Explain the operationalisation of variables

2.     Describe the use of using existing measurements scales in data collection

Sekaran Chapter 11
 

6

Elements of research design 1.     The purpose of the study and its associated design

2.     Research strategies

Sekaran Chapter 6 & 7
 

7

Sampling 1.     Determine the parameters of sampling deign

2.     Evaluate the sampling process

3.     Analyse the process to secure an appropriate sample

Sekaran Chapter 13
 

8

Data collection 1.     Evaluation of data collection methods

2.     Determination of most appropriate methodology

Sekaran Chapter 8 & 9
 

9

Qualitative data analysis 1.     Identify and evaluate the strengths and limitations of qualitative data

 

Sekaran Chapter 16
 

10

Experiments and scientific research 1.     Distinguish the features of scientific research

2.     Evaluate validity in research

Sekaran Chapter 10 & 11

 

 

 

Weekly Lecture and Tutorial Schedule / Readings

  Topic Readings Lecture Workshop Assessment
Week 2

 

Intro to Research Methods Chapter 1: Introducing Business Research

Chapter 2: Developing Research Skills

Intro & Research Skills Intro to Assessment

 

Literature search

 
Week 3

 

Literature Review

 

Chapter 6: The Literature Review Conducting a Literature Review

 

Literature review critique

 

Group Formation

 
Week 4

 

Quantitative Research Chapter 7: Quantitative Research: an introduction Introduction to Quantitative Research Quantitative Analysis: Mean, SD, & IPA  
Week 5

 

Qualitative  Research Chapter 8:  Qualitative Research: an introduction Intro to Qualitative Research Quantitative Analysis:

reporting

 
Week 6

 

Research Design & Tools Chapter 9: Research Methodology and Design Methodology Qualitative analysis: Coding  
Week 7

 

Sampling & Populations Chapter 10: Understanding Populations and Sampling Sampling & Populations Qualitative analysis: reporting Literature review
Week 8

 

Writing a Research Proposal Chapter 11: Writing the Research Proposal Designing a Research Proposal Making design decisions Methodology
Week 9

 

Research Ethics Chapter 3: Understanding Research Ethics Research Ethics Preparing your proposal

 

Ethics application

 
Week 10

 

  Supervisory relationships   Supervision Supervision Research proposal

 

Week 11

 

Exam week

no classes

       

 

 

 

Assessment Criteria for Literature Review (Individual)

 

Fail Pass Credit Distinction High Distinction
Evidence

Use of literature/evidence of reading. (20%)

 

Little evidence of literature being consulted or irrelevant to the assignment.

 

Less than required academic references used.

Literature is presented uncritically, in a purely descriptive way and indicates limitations of understanding. Clear evidence and application of readings relevant to the subject; uses indicative texts identified. Able to critically appraise the literature and theory gained from a variety of sources, developing own ideas in the process. Has developed and justified using own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed.
Concepts

Uses and explains concepts and theories that are relevant to the research topic. (25%)

Lack of or Inaccurate or inappropriate choice of concepts/theory. Selection of concepts/theory is appropriate but some aspects have been missed or misconstrued. Most key concepts/theories are included in the work in an appropriate straightforward manner. Insightful and appropriate selection of concepts/theories in key areas. Assignment demonstrates integration and innovation in the selection and handling of concepts/theory.
Analysis

Demonstration of critical analysis. (20%)

Fails to analyse information. Can analyse a limited range of information (i.e., using classification principles). Can analyse with guidance using given classification principles. Can analyse a range of information with minimum guidance, can apply major theories and compare alternative methods/techniques for obtaining data. Can analyse new and/or abstract data and situations without guidance using a wide range of techniques appropriate to the topic.
Conclusions

Demonstrate ability to develop informed opinions based on literature and apply these to the development of a research project. (20%)

Unsubstantiated/invalid conclusions based on anecdote and generalisation only, or no conclusions at all.

 

Limited evidence of findings and conclusions supported by theory/literature. Evidence of findings and conclusions grounded in theory/literature. Good development shown in summary of arguments based in theory/literature. Analytical and clear conclusions well grounded in theory and literature showing development of new concepts.
Style

Quality of written expression (clear, logical, comprehensive) and referencing. (15%)

 

Written expression does not convey meaning OR errors in grammar, word choice, and spelling AND significant errors in referencing style. Errors in grammar, word choice, spelling or written expression

AND/OR minor errors in referencing style.

Errors in grammar, word choice, spelling or written expression

OR minor errors in referencing style.

Minor errors in grammar, word choice, spelling or written expression AND no minor errors in referencing style. No errors in grammar, word choice, spelling or written expression AND no errors in referencing style.
Overall 0-49 50-64 65-74 75-84 85+

 

Assessment Criteria for Group Research Report

  Fail Pass Credit Distinction High Distinction
Qualitative

Identification and application of appropriate research methodology. (50%)

Demonstrates limited understanding of relevant concepts and/or superficial insight AND less than 70% of the activity was completed. Demonstrates a satisfactory understanding of relevant research methodology for the proposed project. Demonstrate understanding of relevant research methodology for the proposed project Demonstrates some critical insights into the relevant research methodology for the proposed project. Demonstrates critical insights into the relevant research methodology for the proposed project.
Sampling technique and ethical considerations (30%) Demonstrates limited understanding of relevant concepts and/or superficial discussion. Demonstrates a satisfactory understanding of appropriate sampling techniques and ethical considerations. Demonstrate clear understanding of sampling techniques and ethical considerations. Demonstrates some critical insights into sampling techniques and ethical considerations. Demonstrates critical insights and understanding of sampling techniques and ethical considerations.
Style

Expression & Clarity

Referencing (20%)

Missing information or sections, sections included do not address the purpose, poor writing style, OR lacks clarity. All sections present and appropriate, satisfactory writing style, and/or some errors with clarity. All sections are appropriate and demonstrate understanding, academic writing style and/or clear expression. All sections included and demonstrate understanding with some critical insights, good writing style (clear & few errors) AND clear expression. All sections included and demonstrate understanding with critical engagement, excellent writing style (clear & very few errors) AND excellent expression.
Overall 0-49 50-64 65-74 75-84 85+

 

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