MN5333 30% Assignment

Read the two articles provided and answer both questions separately in maximum 2000 words (excluding references).

Q1. What are the key challenges Apple is facing, both in terms of the macro-environment and industry competition? (40%)

Q2. Discuss Apple’s pricing strategy according to Porter’s generic strategies. What are the strengths and weakness of Apple’s pricing strategy? What are your suggestions to overcome the shorcoming? Justify your answer.(60%)

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