Assignment Two: Digital Publishing production TEMPLATE

Assignment Two: Digital Publishing production TEMPLATE

NOTE:  This template is a sample layout for how you might want to structure your Assignment two Turnitin submission.  You don’t have to use it, but we strongly recommend it to help you format for submission. You are expected to post your work to your WordPress site, so use what you have already produced to populate this template. Read More

CCDN 271 2018 Assignment Two 20%

CCDN 271 2018 Assignment Two 20%

Retort: To answer as an argument. Using one of the lecture topics from the DESIGN + CULTURE or POLITICS lecture themes construct a clearly articulated, written argument. In addition, define a stream of thought from within Transition Design and discuss how that can support vour stance. Word count 800 words. Read More

The directors’ report takes you through the key financial results, how the business delivered its strategy and the progress that was made relative to the business’s strategic plans. The rest of the annual report provides you with information on the segment financial results and operational measures outcome.

The directors’ report takes you through the key financial results, how the business delivered its strategy and the progress that was made relative to the business’s strategic plans. The rest of the annual report provides you with information on the segment financial results and operational measures outcome.

Document sources to be used[1]:

  1. Annual report (2017)
  2. AGM Presentation to Shareholders (2017)
  3. Director’s report or CEO’s letter to Shareholders.
  4. Independent research, company’s website

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Topic 1: The Entrepreneur: Mind and Action 

Topic 1: The Entrepreneur: Mind and Action

Australia is focused on destination travel and event service platform, today officially announced by the payment technology company Ezibebit founder Michael Dempsey and Daniel Dempsey leader, Acequia Capital and Wotif former CEO Blume with the investment of 2 million US dollars A round of financing.

Destination Travel and Event Service Provider A service platform for booking and inventory management systems is designed to help travel agents increase revenue, improve efficiency and enable real-time viewing of business at each management level. The channel management tool is designed to make it easier for suppliers to interface with distributors, thereby improving the overall efficiency of the Australian tourism industry.

The Boss has created a series of SaaS-based tools to help manage travel and zoning of travel agencies, zoos and wildlife parks, museums and cooking schools. At the same time, Booking Boss platform users can also use this platform to promote products to Viator and GetYourGuide and other distributors.

The Australian Tourism Forecasting Board (TFC) estimates that domestic tourists will grow 0.3% annually in 2020, and the number of international inbound tourists will grow by 3.2% per year, and tourism consumption will grow at an annual rate of 1.1%. The following are the same as the ”

It is expected that the inbound tourism market from Asia is the reason for this growth, and China has become Australia’s highest income entry market ($ 3.8 billion in 2011), by 2020, spending is expected to more than double, the average number of tourists An annual growth of 6.5%.

Topic 2: Intrapreneurship

When the company develops to a certain scale, the resources and the prestige of the company are sufficient to offset the losses caused by the occasional decision-making mistakes, and to hold more complete business knowledge to take greater risks. But in the competition with small businesses often can not take advantage. The rapid development of innovative small businesses takes advantage of the changing market environment, the erosion of large companies in the market share and profits. Some big companies have been dragged into the dilemma, like the eighties of the Intel, the early nineties IBM. Many big companies have to rethink the sources of competitive advantage.

In 1983, Miller proposed the concept of internal entrepreneurial spirit, that mature big companies face an important challenge is how to simulate the entrepreneurial enterprises of the positive attributes, such as flexibility, adaptability, in large companies to cultivate small business entrepreneurship. At that time, it did not cause the business community enough attention. In the twenty-first century, the global market gradually formed, the competition intensified, the big companies by the local innovation enterprises and foreign enterprises double attack, even worse, the cost of compressed space has become very limited, had to find a new survival way. On the other hand, fierce competition for talent can enable large companies to hire better employees, their knowledge and innovation awareness is growing, which to cultivate the spirit of internal entrepreneurs to provide adequate intellectual support. In such circumstances, many large companies began to pay attention to the spirit of internal entrepreneurs.

As the company too much emphasis on the technology leadership market and ignore the real needs of customers, coupled with the success of many years, making arrogant, arrogant mood gradually filled the entire IBM corporate culture. People are dissatisfied with IBM’s tyranny, they are afraid of IBM’s monopoly and “dark domination”. By the 1990s, the global economy began to slump, in 1992, IBM losses of up to 4.97 billion US dollars, is the largest US net loss in history. When IBM is in crisis, the growing strength of the competitors are almost mercilessly directed by the IBM product quality and service outdated offensive advertising (corporate image decline.) In the face of competitors, fierce attack, IBM pain , Not to the corresponding attack behavior also to color, but the performance of the amazing humility, a change in the past arrogant image, seriously from the competitors attack advertising to find their own weaknesses, and to be corrected. Under the planning of Ogilvy & Mather, in December 1994, IBM launched a series of television advertisements such as “Sisters”, “Arabian Mano Songs”, and began the new “Four Seas One Way” advertising campaign, Used to reshape IBM’s new brand image.

Summary: IBM’s success is that it is not by the competitors of the aggressive advertising by the anger, not the time and effort spent on the boring of the curse, but humbly from the ad to find their own weaknesses, and a comprehensive innovation, With their ultimate philosophy “IBM is the service” to re-rise in the world, to the action to the opponent a resounding response.

It is also because IBM is willing and able to solve the various requirements of the user, so that people have restored confidence in IBM, revitalize the brand image.
Topic 3: Adoption and Diffusion of Innovation

Australia’s wine tourism is based on the characteristics of the country’s agriculture, with the development of the wine industry, the tourism industry also will rise, the rise of tourism not only increased the diversity of tourism products, and also to the local agriculture Has brought new opportunities, the Australian Tourism Association is also gradually improve and develop, the local tourism association has played a connection with the government, farmers and the role of tourism, tourism and farm operators to actively communicate between, so for Australia The development of agricultural tourism in grapes provides a good opportunity for technical promotion and project exchange, which has played a good role in the development of agriculture as a whole and agricultural tourism.

Australia’s grape tourism is a category of agricultural tourism, agricultural tourism and traditional agricultural development and tourism development are very different, many of the agricultural tourism projects are related to the scope of creative agriculture, which is reflected in the ordinary agricultural production The characteristics of tourism, which in the traditional agricultural development and tourism development has joined its unique innovation, the Australian grape tourism is to join the creative ideas of grape agriculture [4]. China’s agricultural tourism should actively study Australia, for agriculture and tourism to conduct a comprehensive balance and innovation, the development of agricultural tourism to follow the agricultural development and tourism development of the law, to the sustainable development of agriculture as the center, in the The development of tourism at the same time on the agricultural environment must be systematically maintained.

One of the important reasons why Australia’s wine tourism industry is sustainable development is the continuous development of tourism projects, so that visitors can always get a fresh experience in tourism, many tourists revel in the beauty of Australia while constantly In the tourism found in the new elements. And China’s agricultural tourism for a long period of time the project there is a big lethality, and agricultural tourism lack of more distinctive projects, agricultural production cycle and travel time there is a certain contradiction, these are lacking Characteristics of the tourism project caused by [6]. Therefore, China’s agricultural tourism should learn from the development experience of the wine tourism industry in Australia, and think more about the characteristics management of agricultural tourism, and make more efforts to enhance its marketing means and comprehensively improve the overall attractiveness of agricultural tourism and benefit the agricultural resources.  Australia’s wine tourism in the government and related organizations, coordination and active efforts to make the subjective initiative of farmers has been the greatest development, many farmers for some policies and related laws and regulations are active response, some farmers back to the government and related The organization has provided some positive and effective advice and advice, so that the Australian wine tourism industry can be ordered and stable development provides a strong backing.
Topic 4: Financing the Venture

Hotel economic efficiency is good or bad, not only related to the speed of development of the hotel, but also related to the personal benefits of hotel workers. Therefore, the hotel operators and the managers have the economic mind, to establish the concept of efficiency, make full use of a variety of economic levers, the cost of profit margins, etc., to establish and build a variety of accounting system, and strive to obtain the minimum labor consumption The best economic benefits. Of course, the hotel in the course of business, but also pay attention to the whole social benefits, efforts to increase economic efficiency at the same time, we must also protect the legitimate rights and interests of customers and competitors, correctly handle the interests of enterprises, workers and consumers. Fourth, the concept of modern hotel development

Development concept is the hotel development direction and the overall concept. The concept of development is based on the overall and long-term development goals, planning and determining the hotel’s current position in the market, and through the analysis of the hotel’s strengths and weaknesses in the business environment changes brought about by the success of the opportunity and possible risks On the basis of determining the hotel’s business direction and market development goals.

The concept of development requires the operator to examine the hotel’s short-term goals and short-term action plans from a general and long-term perspective. For those who do not meet the long-term interests and the overall action plan, must be determined to give adjustment.

In order to ensure the achievement of the overall objectives and long-term goals, it is worthwhile to sacrifice some local and short-term interests. In order to scientifically and accurately determine the overall objectives and long-term development goals, requiring operators to use scientific methods, the future development of the investigation and study and business forecasts, so as to provide a reliable basis for the development of hotel planning, development concept is the hotel business One of the core concepts of management.  There is no scientific planning, or in the development process free to change the original plan, can only bring a brief prosperity to the tourism industry, will eventually lead to environmental damage and make the tourism industry to recession.
Topic 5: Intellectual Property Management and Commercialisation

The Australian Nature and Ecotourism Program (NEAP) is conceived and launched as an industry-driven and operational program, which is now owned by the Ecuadorian Ecotourism Association (EAA). NEAP has introduced a set of principles (as shown in the table below) that, once identified, a qualified product can display the NEAP logo during a three-year period; during this period, an annual deferral and standard Of the review; three years later, the operator must re-apply, in more stringent standards for consideration. As a complement to NEAP, the Australian Eco-Tourism Association has also launched an eco-tour program that provides a certification program for eco-tourism guides, and NEAP awards rewards for operators who employ qualified eco-guided guides in their products. There are 237 kinds of tourism products and tourist facilities in Australia. At the international level, NEAP is seen as a pioneer in the development of eco-tourism standards.

Australia’s national parks and various protected areas have to rely on the local people and private owners to participate in the protection. The government supports their development of tourism by local conditions, which basically forms the management pattern of community co-management, professional companies and indigenous peoples. Australia’s tourism standards, the provisions of the eco-tourism practitioners clearly specify the number and proportion of local people.

The Australian federal and state governments focus on investing in improving the tourism infrastructure in indigenous areas, providing subsidies to indigenous peoples, issuing low or interest-free loans to help them develop tourism. In the city of Cairns, the government invested $ 9 million to build an indigenous cultural park; in the southern mountains of Victoria, the federal government invested A $ 100,000, the state government invested 200,000 Australian dollars to help local residents to build the Bugali Aboriginal Cultural Center, More than 300 local people to operate, so that they economically achieve self-reliance.

There is no scientific planning, or in the development process free to change the original plan, can only bring a brief prosperity to the tourism industry, will eventually lead to environmental damage and make the tourism industry to recession. At present, China’s tourism planning problems are: the planning team is uneven; succumb to the local government executive will; over-focus on how to develop; planning rarely listen to the views of local residents; planning changes soon, conservation planning is not To the implementation and so on. A special need to pay attention to the phenomenon of tourism planning urbanization trend: the city planning theory, technology to measure, evaluate tourism planning, in accordance with the set of urban planning to do tourism planning, the tourism planning into only building planning, land The use of planning, layout planning, planning projects similar to the main facilities of a single. Such a plan can not be beneficial to the conservation of the ecological environment, the state needs to travel planning from the implementation of the whole process to develop detailed norms and standards, the use of social, media and other forces to track and ensure that tourism planning in the development of tourism resources While effectively protecting the ecological environment, and get a strong implementation.
Topic 6: Team Building, Company Leadership, Alliances, and Risk Management

There is no scientific planning, or in the development process free to change the original plan, can only bring a brief prosperity to the tourism industry, will eventually lead to environmental damage and make the tourism industry to recession. At present, China’s tourism planning problems are: the planning team is uneven; succumb to the local government executive will; over-focus on how to develop; planning rarely listen to the views of local residents; planning changes soon, conservation planning is not To the implementation and so on. A special need to pay attention to the phenomenon of tourism planning urbanization trend: the city planning theory, technology to measure, evaluate tourism planning, in accordance with the set of urban planning to do tourism planning, the tourism planning into only building planning, land The use of planning, layout planning, planning projects similar to the main facilities of a single. Such a plan can not be beneficial to the conservation of the ecological environment, the state needs to travel planning from the implementation of the whole process to develop detailed norms and standards, the use of social, media and other forces to track and ensure that tourism planning in the development of tourism resources While effectively protecting the ecological environment, and get a strong implementation.

Satisfactory service items. Hotel managers in the “fast” word effort, in order to win the initiative in order to seize the favorable market opportunities in the competition to obtain the initiative to quickly win. Rely on the advantages to win; hotel management should avoid weaknesses, give full play to their strengths, make full use of their favorable conditions, in order to gain a favorable competitive position. The following are the same as the ”

Rely on the joint venture to win; according to voluntary, reasonable principles of joint, joint venture, expand the scale of operation to improve competitiveness and reduce market risk. Small and medium-sized hotel to take the road together, will help to gather strength, share information, with the brand hotel to compete. In the competition to save survival, and development, and promote the improvement of the hotel’s economic efficiency, establish a competitive concept is essential.

Establish the concept of the market is to require managers to understand the market, market-oriented, market development. Understanding the market is to understand the technical level of domestic and foreign hotels, management level and service level, to understand the market supply and demand situation, to understand the situation of competitors, so that “know ourselves and know yourself.” Pay close attention to the development trend of the market, and strive to explore the new market demand level and demand areas. To understand the market under the premise of the hotel product production and sales of the whole process, a full range of reasonable positioning combination, according to the market to study and plan the contents of the hotel products, features, through a certain way to sell the hotel products The The following are the same as the ”

The development of new markets can avoid direct competition with strong competitors, but also into the new market after a more favorable competitive position.

Hotel economic efficiency is good or bad, not only related to the speed of development of the hotel, but also related to the personal benefits of hotel workers. Therefore, the hotel operators and the managers have the economic mind, to establish the concept of efficiency, make full use of a variety of economic levers, the cost of profit margins, etc., to establish and build a variety of accounting system, and strive to obtain the minimum labor consumption The best economic benefits. Of course, the hotel in the course of business, but also pay attention to the whole social benefits, efforts to increase economic efficiency at the same time, we must also protect the legitimate rights and interests of customers and competitors, correctly handle the interests of enterprises, workers and consumers.

References:

Coady, C. A. J., 2004, “Terrorism, Morality, and the Supreme Emergency,” Ethics, Vol. 114, pp. 772–789.

Held, Virginia, 2004, “Terrorism and War,” The Journal of Ethics, Vol. 8, pp. 59–75.

Nathanson, S., 2004, “Can Terrorism be Morally Justified?” in J. Sterba (ed.), Morality in Practice, 7th edn., Belmont, CA, Wadsworth, pp. 602–610.

Primoratz, Igor, 2007/8, “A Philosopher Looks at Contemporary Terrorism,” Cardozo Law Review, Vol. 29, pp. 33–51.

Waldron, Jeremy, 2004, “Terrorism and the Uses of Terror,” The Journal of Ethics, Vol. 8, pp. 5–35.

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